If you have landed here looking for Search Engine Optimization services (or SEO) for your Ibiza-based website, you are at the right place.

Because there are SEO companies, and there are the real “Ibiza” SEO experts

For whilst lately the internet has been full of certain other companies attempting to target Ibiza businesses from far-away places, some even stating that they intend opening offices on the island specifically for that purpose, as Ibiza residents you will obviously understand the  initial difficulties they would/will face, integrating into the island and doing business here, where networking and word-of-mouth and personal recommendation are all important.

This however is for them to find out, but we would highly recommend that you think carefully before engaging a non-Ibiza specialist to work on Ibiza based business sites, because whilst they struggle with the day-to-day realities of working in Ibiza, the real SEO Ibiza will be continuing to earn our customers money from their websites as we have been for years.

We have strong experience in every aspect of internet marketing on Ibiza, from organic SEO to  overseeing £100k GBP per annum Ibiza-based Adwords campaigns, from launching the smallest one-man businesses on the web through to consulting on the global giants of the Ibiza web-world, ALL OF WHOM are available for references.

So if you have an Ibiza-based business website that is not performing as well as you would wish in the search engines, contact SEO Ibiza here

- SEO Ibiza – The Ibiza SEO experts

In today’s modern internet sales environment you need to ask yourself:

“ Will Front Page Rankings deliver the sales results I need ? “

The short answer is a resounding “No” but let’s elaborate a little on the question and then answer it. “Being on page 1 of Google”  is still a surprisingly common desire by “rookie” business website owners.

Whether it’s a new business, or a new website for an existing business, the number of people who think that if they could “just rank on the front page of Google” for a particular phrase they have in their minds, that all their problems would be over is still considerable.  .. But are superior rankings alone, enough any more?

..Consider the screenshot below.

Many people don’t even recognise the faintly pink area as an advert/s, and sometimes there are as many as 3 adverts there, so a legitimate #1 and #2 as shown above,  is already equivalent to #4 and #5, to these people.

And many SERPs these days have Local Business (maps) listings plus Videos, Images all around, so the choice  of destinations other than your site grows all the time.

So CTR (or Click Through Rates) starts to take even greater importance as even a #1 Organic ranking will probably have several enticing choices above and below it, and not even be all that clearly a #1 position to a non-techie searcher, and if you’re ranking below the fold on the browser there’s a good chance the searcher might not even SEE your listing.

So clearly, improving your click through rates on rankings that do get seen, so that the customer  (hopefully) clicks your site over and above the others all around you is not only the only way to improve traffic on a keyword when you can’t actually go any higher, but also it’s a great way to snipe traffic from above you from lower positions.

The Changing Face (& Workings) of Google.

If you’ve used Google in the last few weeks you can’t of helped noticing they have changed the look of their sacred interface quite dramatically, (leading incidentally to reports of less traffic  for some sites since the rollout) however that is not all they have changed, not by a long way.

As noted by several sites, Google caffeine is live – that is the new super-powerful infrastructure that Google runs on, and this has shaken lots of sites performance up in many different aspects, not just rankings.

We think perhaps the new version of Webmaster Tools is also Caffeine-powered because it’s pretty hyper compared to the last version and now gives far greater insight into your site’s traffic and performance across all Google indexes than has ever been available anywhere before, and now includes basic keyword CTR data, which although limited is more than we had before, and gives a reasonable indication to us that Google will likely be looking at this more and more as time goes on, perhaps even as ranking signals, finally.

What happens when they DO click my site?

Good question. Considering the ever increasing difficulty of ranking high enough to be seen,  and then of getting them to actually click yours, over your competition, what happens when one way or another a precious customer does find you? ie

Does the Website Convert (visitors into customers) ?

If it doesn’t, before you spend any more time and money worrying about SEO, you would be much better off spending some time and effort on either getting a decent site, or looking into improving the conversion rate of your current site, ie Conversion Rate Optimization.

Hence you can hopefully  see that Superior SEO in 2010 has far more wide-ranging connotations and responsibilities than ever before, and people who think that just  a front-page ranking for a keyword is all that is required to build a strong  online business don’t understand either Google, their competitors, and quite likely their own potential customers.

Obviously any system calling itself superior design must work well on not just one search engine, but should be equally well received by any and all search engines.  Any site relying exclusively on traffic from one search engine is always vulnerable to sudden algo rankings changes, competitors overtaking them etc, and is not maximizing traffic across the whole SE user-base.

A truly superior seo system will perform equally well on all the engines, anything else is, well inferior

Our own favourite superior search engine ixquick..

Yahoo..

Bing..

Dogpile..

Ask..

And finally Cuil, although this site isnt there yet, we can’t help thinking that’s a promising SE for the future, they certainly seem to be able to work out what’s what on their superior SEO listings

And finally, it should of course also be doing the same on Image search..

This is Superior SEO Domination in action…

Superior-SEO.US

A superior SEO system will always win out..

This is Part 2 of this SEO Tips series, part 1 is here, you should read it first.

Advanced SEO & Web Design Keyword Strategies

So following on from Part 1 where we discussed overall keyword strategies and how to think horizontally with keywords as well as vertically to obtain maximum longtail keyphrase coverage around your theme, today we’re moving on into structuring the site “as Google like it” from the beginning, as the fastest way into the SERP, and to ensure that you have  ultimately have the best possible chance of eventually becoming “the authority” – as defined by sitelinks on the matter. It’s really very simple, and we think you’ll shake your head and wonder why you didn’t think of this before..

Use Google Related Search to tell you how to Structure your site

We want to be presenting the most “Google logical” site structure to Google, right from the beginning.

As time progresses on and you evolve the site (which you will need to, to reach the hallowed “authority” status) you will add in more and more content at deeper levels, so the initial structure at the top will get stronger and stronger as it is now supported by more inner content.

So, say we were building a site with the ultimate (top level) target phrase,:

Search Engine Optimization

Do the search, scroll to the bottom of the page and you’ll see..

These related terms are GOLD - they are the natural sub pages Google expects to see..

This is what Google is telling you are the related subjects for your term, this is what else they expect to see on a website about “search engine optimization”  so now  it’s simple, optimize the homepage for your main term (plus any “modifiers” – eg “company” that fit that page), and use the highest traffic related suggestions (and relevant to you, obviously “search engine submission” is a scam, so omit anything you don’t do) as your second level pages, thus:

Search Engine Optimization

• seo services

• seo tools

• seo techniques

• seo company – “company” is a “modifier”, and so can likely be excluded from nav and structure as it would naturally fit on the end of “search engine optimization” on the homepage.

Cross check the traffic on these with your keyword research tools, you only want the toughest of these main terms on your first page, it is important to use only the minimum of essential links from the homepage inwards**, this will maximise the strength of each link, and the amount of Pagerank reaching each inner page.

** (we’ll come back to this in depth at some point soon)

Then repeat the process for each second-level page.

So now we have..

SEO Services

• seo copywriting services

• seo consulting services

These now make up either second level sub pages of the SEO services page, or sub-headings on the page, depending on your site / keywords etc etc..  If you are using a truly superior SEO dynamic system (such as WordPress on Thesis 1.7) all you now have to do is name and place the pages (parent / child etc) and use the best keywords in the navigation at the top, and WP will do the rest for you, ie  link from every other page etc.

SEO Navigation Design Tip

Lots of people fall afoul of Google’s famed over optimization filters by “overcooking their navigation through trying to insert “top” level keywords into the nav, pointing at internal pages.

For example, go back to the second example above, the SEO services page is already (will be anyway) optimized for SEO Services, so the anchor text pointing at the Consulting & Copywriting pages does not need “SEO” or “Services”, merely the main topics, ie Consulting & Copywriting, trying to squeeze the extra SEO in will quite likely get your site labeled as an onsite spammer, and maybe even -950 (over optimization) Filtered, don’t do it, keep it as clean and neat as you can.

It must also be noted that ultimately, you probably won’t rank for the top level keywords  anyway unless your content is good enough (or you have monster link resources available to you) and that there is no substitute for compelling unique content, SEO’d or not.

It should also be noted that this is a very useful way of checking whether a Web Designer understands even the basics of how Google works in their website structuring, if you look at an “SEO web designer” s own website and it is full of “About us”, “who we are” and “what we do” -ie non-thematically constructed structures in their primary navigation and site structures, with certain exceptions, they’ve likely got no real clue about real SEO techniques past meta tags and Page Titles.

Hopefully this will be helpful, any (genuine) questions welcome in the comments.

Superior-SEO.US

Or “How To“  Structure & Design a Superior SEO Website – Part 1

“SEO is misunderstood by many, contrary to what most people think it is not all about picking a few likely keywords (or key phrases) & then getting your site to rank for them.”

Because although this is how most people envision the process, this is a very myopic view. The SEO process is actually only the means to an end, the end goal is for the website to earn as much money as possible.

So you if you’re scratching your head wondering what SEO is, now that we know what it is not, let’s try and explain. To run a successful SEO campaign, you need to start with the end result you desire (sales, money in the bank) and work backwards through your sales process to the first customer contact, ie how did they find you?

Put yourself in the mind of your ideal customer and try to think how they would, what would they be looking for?

Keyword Brainstorming

This is possibly the most critical part of the process, you need to research as many possible, cover all angles to start with and then whittle down to your main target keywords and phrases.

If in Google (or another search engine)

• What did they type into it? – ie what were this customers buying keywords / phrase ?
• Is this customer typical? – your usual demographic? if not who is?
• Is this the only way of saying it? what alternatives are there?
• Then think about the other customers who are going to your competitors, what words and phrases are your main (top 5 ) competitors targeting?
• Compile as complete list as you can of the main (upper level or short-tail) phrases.

Having gotten your primary list of desired targets together we need to expand them out, like branches of a pine tree structure, each branch dividing and branching further, lets use an example to illustrate.

Say..  we were looking at the phrase “Superior SEO” as a site name

..Obviously we know that gets no traffic at all, never mind buying customers (we ve been #1 for 2 years .com and .co.uk) so to optimize a site for just that would be silly. So aim higher (ultimately) but then build downwards with all the possible variations you can think of, the thesaurus is your friend here – Superior Synonyms

“Superior” + variants and trophies

• “Truly Superior”
• “Define Superior”
• “Superior Definition”

Other ways of saying superior (applicable in context, there’s plenty more)

• Top
• Best
• Expert
• Advanced
• Supreme

“SEO” variants and modifiers

• Optimization (or optimisation in UK / Europe)
• SEO Optimization
• Search Optimization
• SEO web design

Other ways of saying “SEO” (we know they mean slightly different things, but your customers may not)

• SEO Optimization
• Website Optimization
• Internet marketing
• Search Marketing

Then start playing with combination s of the two sides, together..

Superior SEO

• superior SEO optimization
• superior search engine optimization
• superior search engine marketing
• superior internet marketing
• superior online marketing

And lastly we have to then add in the second set of modifiers, company / services / plus all the singular and plurals as well, consultant consultants consulting consultancy etc, each of which can happily sit on the end of the above phrases, giving examples as diverse as :

• superior online marketing service/s / company
• superior internet marketing company / service/s
• advanced search engine optimization
• ultimate online marketing consultancy.
• advanced seo web design
• superior web design
• Etc etc etc, almost ad infinitum..

So we can see that any truly superior SEO web design must encompass all possible ways of saying the same thing, and must rank as equally for all of it as possible, and just focusing on one or two phrases is anything but superior.

SEO Ibiza was optimized along these lines and is 2 & 1/2 years old now and so benefits hugely from this approach – if you take a look at these superior rankings you can see the effect at work, obviously these were not the prime target phrases, just an example of how a superior optimization system works across all the variations of the phrases.

So again sticking with this site, the strategy is.. (in reverse order)

1. Primary (short tail) – superior,  seo, wordpress web design, that kind of thing
2. Medium-tail – superior definition, seo web design, advanced wordpress web design, / (thesis etc)
3. Longtail – all the other terms  all the other modifiers advanced etc, and then aimed at all the subsets too, web design, techniques tips etc.

We want to rank for the big words eventually, but in the meantime we want use superior seo to rank for every single longtail hit possible, from our target keywords in any combination. Building out the lower end of your traffic pyramid like this ensures that you don’t get to the top for a phrase, only to find it was a flop, lots who should know better, do and will continue to make this mistake.

But having your list of phrases is a long way away from having a site optimized for them, although it’s a start, but in the next of this series of posts we will cover possibly the most important part of this process, how to map your keywords, to your site design and infrastructure, in the way that will best please Google, this is critical and the bit most web designers often get badly wrong with dire consequences, stay tuned..

Another in the excellent “How to” series of SEO tips from the mighty SEO Design Solutions..

This week they’re explaining how to put the “design” into SEO web design..

Over to Jeffrey Smith @ SEO Design Solutions

“Here are 10 powerhouse SEO tips that you can use to design a new website and make sure it gets off to the right start. First, the strategy, then a brief synopsis of the tactics are outlined below.

SEO Tips to Build a New Website:

1. Start with a theme (meaning your market and the top level keywords).
2. Use Keyword Research to build that theme into the site navigation, internal links, tags and naming conventions.
3. Determine the tipping point is for the top 5 competitors and exceed them using time-released content.
4. Leverage internal links to select preferred landing pages.
5. Build a stable base of off page links from trusted sources first, and then ensure a fresh supply of relevant ongoing links.
6. Build pages properly the first time “optimal” using a pliable CMS system which does all the SEO / heavy lifting by default.
7. Use keyword research to integrate less competitive keywords (branches of the root phrase) into supporting posts, pages and off page content (then go back to point #3).
8. Keep site architecture flat and make sure to link to a sitemap for that segment of the site (if you use categories).
9. Make changes to older / trusted pages – If ranking priorities change, go back and edit and add additional links and content to leverage pages 4 months or older to link to new pages with supporting keywords.
10. Measure the results and rinse and repeat.

Start with a theme: Understanding the competitiveness of the keywords, based on competing pages, the authority of the competitors holding down the top 5 spots and the content and link thresholds they exhibit is a great start for any endeavor.

You can also expand your base of modifiers to embrace multiple variations or flavors of the market to drive additional traffic that competitors may be leaving on the table due to their own narrowness or lack of creativity. *Links will be provided at the end of this post for further elaboration on various tactics and techniques.

Use Keyword Research: When conducting keyword research, keep in mind, it is the long term objective that matters, so you have to build the most competitive keywords and phrases into the site structure so that it is always present and acts as a hook for a node of relevance.

Then, using faceted or tiered navigation, you can drill down from the most broad phrases into the category and / or product level (giving each page its own focus) vs. trying to mash everything together as a keyword free for all.

The rule of thumb is a page should be optimized for 3 -5 keywords per page, anything else is just mid-tail and long-tail traffic which will happen anyway, once all the pages are indexed, linked and working in unison.

Determine The Tipping Point: Each keyword has a tipping point, determining what that is takes to outrank others requires observation, analysis and execution to overcome.

For example, is it 15 pages of content for keyword A, 25 deep links and 100 internal links from other pages, 5 pages of content for keyword B, 100 deep links and 4 months to season enough search engine trust?

They say practice makes perfect and no two websites are alike, however this is a moving target and requires persistence based on keyword thresholds exhibited by (a) your own website and (b) the thoroughness of your competitors SEO strategies and whether they are hollow or back by solid SEO metrics.

Leverage Internal Links: Leverage the links you build from other websites by using keyword relevant internal links through co-occurrence. If a keyword exists on another page you intend to rank for, and then make sure that all of the subsequent pages are linked to the preferred landing page with the keyword or semantic variation to support the preferred ranking.

Off Page Links: Getting the proper type of off page inbound links matters more than the quantity of links pointing at a page or website. Trusted links pass trust; you can have 200K inbound links from sites that are classified as a bad neighborhood that pass nothing of value to your website. On the other hand, you can have 1000 quality links from sites that have trust and authority and pass more ranking factor along than the 200K links.

Aged sites replete with either (a) trust or (b) rankings in the niche, market or segment your site corresponds to are ideal.

SEO for a CMS: You don’t have to over-think your SEO, just build it on a solid platform (such as WordPress) refer to our WordPress SEO Tips. After you set your site up properly the first time, you can easily mirroring the title, h1, meta tags and page naming conventions and focus on adding themed content to add an array of robust keywords and landing pages to garner rankings.

Keeping Site Architecture Flat: Flat site architecture implies building relevant pages in the root folder and using exact match or targeted naming conventions for the url structure. For example, instead of having a site format and naming convention like domain.com/electronics/games/sony-psp/ you could use domain.com/sony-psp-games.html to flatten the subfolders.

Here is a great piece on competition and how to leverage content silos to get that value out of your deeper pages and add traction for specific pages.

Making Changes to Older / Trusted Pages: You can benefit tremendously from refining or editing pages with trust or page rank to increase indexation for other newer pages or site segments.

Many SEO’s don’t tell you that your websites most trusted pages (older than 4 months) are a treasure trove when re-optimized or utilized (by adding additional content or links) to act as pivotal points within a website.

Linking from trusted pages passes along value beyond measureable link flow alone, it allows your other pages to rank on less inbound links from other sites (as inbound links or external inbound links are treated much in the same way).

Measure, Rinse and Repeat: No explanation needed here. Just test the metrics, keep a log and make adjustments where needed to dial in specific keyword variations.

These 10 SEO tips should allow you to make a great start and strong ranking finish. Now, as promised, here are the links.

• WordPress SEO Tips
• Overcoming Competitive Markets
• SEO and Internal Linking
• How SEO Really Works
• 6 Steps for Launching a New Website

"Ibiza" image optimization

As we keep saying, Superior SEO is NOT just about ranking for a few particular phrases anymore, it’s about a holistic understanding of the big picture, and looking sideways as well as upwards in the SERPs.

One of the most important developments for SEO moving forwards is the advent of Google universal search results, i.e. images, and video appearing in the main SERP results.

Obviously if:

1. you have a strong marketing plan
2. you know how to make your results appear there..

..This could have a lot of potential. With that in mind we have been experimenting for a good while now to truly get to grips with how to rank images, because for most SEOs this is still a bit of a mystery, and nearly always an afterthought, but it shouldn’t be, because images are usually much easier to rank for than the same keyword in the normal SERPs, and for a new site can really get traffic moving quickly by comparison to the equivalent time to rank normally.

Also, following the “usual advice” won’t actually do you much good, that’s far too random, and entirely too  “may, or may not..” for us, so here’s a basic “how to” for anyone aspiring superior seo-ers who want to know.

1.) Use WordPress for your website if possible

Lots of people say WordPress is all you need for SEO, but that’s not actually true, as the SEO content and design are what YOU TYPE IN, not the particular codebase that you type it into. However with Images, it is closer to the truth, although the same principles apply on any site, WordPress does help you get it right without trying so hard.

2.) Follow the “usual” advice

Naming the image with relevant keywords, using alt text including (variations and modifiers of) the keywords, and a descriptive title, plus getting the keywords on the page, in the proximity of the images.

(This is as far as most SEOs can advise on image rankings, (without 1.) )

3.) Hotlink and use the image in another post, on the original site, or even better, another site.

4.) Link from the second image, to the first image, using your target keywords as ALT (anchor) text

5.) Text Link at the page from a couple of other places using your target keywords as Anchor Text

The picture above is on one of our test sites that has been pretty much empty since it was built 18 months ago,  so you’d likely think that the chances of getting it to rank for “Ibiza” with no content to speak of, and no links to speak of are pretty slim?

heh heh…

Now if you were to believe  the Google Adwords tool, “Ibiza” on the “exact ” setting is 1.2 million searches per month globally, and 20.4 million on the “broad” setting.

Without going into details this little website that’s had no work done on it whatever until this weekend just gone, has been quietly racking up between 2 – sometimes nearly 500 hits per day from just this one keyword.

We wouldn’t mind betting that’s more than the majority of Ibiza sites get from their entire longtail and main searches.

So anyway, now it’s established with a reasonable amount of relevant through-flow, we’re going to sort it out a bit and use it for it’s intended purpose, a high-quality hand-edited FREE Ibiza business advertising directory.

This is a good phrase, isn’t it?

It’s totally traffic-less apart from the various SEOs trying to rank for it, but it’s emotive, it  just sounds so good everyone wants to rank for it, to be “the one” who is #1 for Superior SEO services

This week there’s a new kid in Town..  www.superior-seo-services.com

The colours and styling look suspiciously like our old friends  FPR, but if that were true they’ve upped their game a little and at least built it on the right platform now

It has certain trademarks from their coding, but it’s impossible to say for sure at the moment.

Anyway, whoever it belongs to, they’ve gone for the full sniper approach, domain, internal linking etc, let’s just hope it’s going to rank for other things besides “Superior SEO” and “superior SEO services” or it’s going to be a mighty big disappointment traffic-wise, and a huge waste of the raw ranking power of well configured WordPress SEO installation.

Because of actual superior seo, at 6 months in, ours is getting a reasonable amount of wordpress-specific traffic now, especially on the subject of Thesis 1.7, and doing this kind of thing too

Superior SEO services we look forward to jousting with you in the charts

From the Mighty SEO Design Solutions – www.seodesignsolutions.com

Aligning Keywords and Landing Pages

One of the most valuable components of an SEO campaign is the correlation of aligning keywords and landing pages.

How to Optimize Keywords and Landing Pages

During the early stages of optimization, it is not uncommon to depend on the authority of the homepage to act as a “catch all” page for your websites most coveted keywords. However, the homepage has been proven as one of the least likely places to facilitate conversion.

Considering that rankings are “by the page” the real objective of search engine optimization is to identify and solidify on page factors to communicate a hierarchical chain of relevance within a website to convey which pages are optimal for the keyword or key phrases in question.

One way to do that is through unifying four vital metrics within the site architecture and on page metrics.

1) Allintitle: a metric that assesses the local and global term weights for keywords in the titles.

2) Allintext: a metric that assess the local and global term weights for keywords in the body text.

3) Allinanchor: a metric that assess the local and global term weights for keywords in anchor text (both from within the site and from other sites to individual pages).

4)Allinurl: a metric that assesses relevance based on mirroring keywords in the URL naming conventions, subfolders or sub domains.

Follow the link ror more information about allintitle, allintext and allinanchor or how to use Google search operators for SEO.

By consolidating these prominent SEO ranking factors through structured search operators and employing SEO by design rather than trying to go back and fix a leaky bucket, it is possible to improve the relevance score for individual keywords systematically as a result of holistic structure, planning and execution.

Consider this your SEO ecosystem which allows each seed (keyword) to become fertile, nourish itself and bear fruit.

In this case, the fruit is to appear in the top 1000 results of Google, make its way to the top 100 and then either use other pages to reinforce topicality and buoyancy and move into the top 10 spotlight.

Step 1: For a landing page to have the proper on page signals to capture a competitive keyword it will require structured dedication and citation such as:

• Enough content on the page (based on the keyword).
• Enough content within the site (to cross the tipping point).
• Enough links from within the site (to establish the internal pages hierarchy)
• Enough links from other sites (if the on page elements are not enough).

Step 2: Planning -Finding the competitive keyword thresholds is not difficult, but assessing your own websites ranking potential is a mandatory step. We call this gap analysis (determining the objective and where you are at present).

In order to navigate the gap, it will require time, content, links and patience; and the more competitive the keyword, the more time, content, trust or links you will need to offset the barrier to entry.

Ideally, the most competitive keywords should be supported by:

• Primary navigation
• A keyword-rich subfolder
• A keyword-rich page naming convention and title

Other metrics for consideration from a standpoint of relevance are:

• Time: how old is the content, is it still relevant?
• Popularity: How many citations are linking to it?
• Supply / Demand: How many times has the page been accessed based on other pages in your website.
• Value: Is the information authoritative, academic or educational or commercial (search engines are programmed with preference).

Step 3: Execution –Map a tiered site structure using theming and siloing to produce the necessary dynamic to propel your pages to the top of the SERPs (search engine result pages).

For your pages:

• Use Exact Match keywords in titles for your primary keyword first, then add secondary or plural search engine proven synonyms (not exceeding three keyword variations).
• Use Relevant Mata Data (Including Information only relevant for that page).
• Use the exact match keyword in the H1 tag, and plural variations in H2 tag if needed.
• Build internal links to that page from other pages that have theme relevance for the keyword (in the title). For example, link similarly themed pages using the anchor text you want the target page to rank for.
• Use the keyword in the first 50 words of the page, and use it at least 2 other times in the document. Preferably you should employ alternate synonyms to reinforce topical relevance (without resorting to spam / keyword stuffed content).
• Acquire inbound deep links to the page from other websites to provide sufficient peer review from search engines (since they measure citation as a favorable metric).

Taking the on page SEO to the next level implies sculpting relevance through the proper utilization of link equity, selecting your preferred landing pages and pairing those pages with a suitable value proposition, call to action and conversion action to facilitate the sales funnel.

Put simply:

• Choose a main category page for each dominant keyword.

• Use subordinate product or article pages to provide structured inbound internal links to support the main category pages.

• Build links to those 3^rd or 4^th tier pages to provide buoyant ranking factor to the entire keyword cluster (the aggregate semantic collective of related keywords). by building links to the deeper pages in a website, each page in the site above in the hierarchy or the root folder benefit as well.

In the 3^rd example above, this alone becomes a priceless component of any SEO strategy. Under the notion that your website is only as strong as its weakest link, as long as each page is nurtured, connected through virtual theming (internal links) or a sitemap or secondary navigation, it can contribute to the global ranking potential for the entire website.

Don’t waste time or opportunity from relying on any one page in your website to do the heavy lifting. Instead, endow each page with vigor and ranking potency by adhering to the solid principles of SEO by design

We are very serious about building this site into the best resource we can for people who simply want to learn the superior SEO, from the not-so, be able to tell the difference, and implement techniques that work the best on their own site.

With that in mind we will be linking to every and any worthy information and resources, like this from the mighty SEO Design Solutions..

What is superior SEO web design? – we’ve quoted small parts below but are handing over today’s lesson to the masters, get over there and check it out.

The days of building static websites page by page are coming to a close. Dated platforms like (FrontPage, Dreamweaver, etc.) that do not allow the content to speak to other segments (such as an inherent dynamically updating navigation menus or sitemaps) are essentially defunct in competitive industries.

Websites need to be dynamic, lean and pliable in order to incorporate changes at the side wide level (much like widgets or modules) as well as have the ability to customize each of the elements that require fine-tuning independent from those widgets (which means solution by design is more than just a motto).

What are some of the components of Superior SEO Web Design?

• optimal and sub-optimal naming conventions
• relevant meta descriptions
• site architecture (flat, themed, tiered)
• sitemaps (how many, which type xml, ror, html?)
• enhanced tagging features and tag pages
• landing pages (establishing a hierarchy)
• syndication (RSS aggregators)
• elimination of duplicate content through custom
  sidebars, iframes or footers as secondary navigation
• an SEO friendly CMS (content management system)

These are just a few components that search engines assess to extract relevance. The notion is, if you have the ability to scale content over time, then the real missing ingredient is a pliable template that you can use as a platform to support the various branches of the website.

As we have been saying all along, clearly there is a lot more to a truly superior seo performance than merely ranking for a few easy terms. You need to think bigger, and you need to do it right from the start.

If just one aspect of your site is incorrect, like sub-optimal navigation, or large and slow loading, or not scalable for the future, it will hold the rest back and you never attain superior performance against the competition who get it all right.